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Social Media Expert | Social Media Terminology

May 1, 2024

Social media have undoubtedly become a central part of our lives in recent years. However, navigating them can be somewhat daunting, especially when we encounter a barrage of terminology that sounds completely foreign to us. How can one become a social media expert without knowing the relevant terms?

Even if we know what the individual words in a term mean, it’s often the combination that leads us into unfamiliar territory. We know what a carousel is. We know what social media posts are. But what does a carousel post mean?

Now that social media are vital for a business’s marketing campaigns, understanding the terms used is equally crucial. For this reason, we have compiled a “dictionary” of social media and management-related terms to help you get started.

Types of Social Media Posts

  1. Image Posts: Simple posts that include an image. They primarily work visually and are often used to quickly grab attention.
  2. Video Posts: Posts that include video content. Engaging and dynamic, videos tend to attract more attention and can concisely explain complex information.
  3. Carousel Posts: These posts allow you to share multiple images or videos in a single post, and users can swipe left or right to view the various elements.
  4. Disappearing/Ephemeral Content: Posts that delete themselves after a specified time, like Instagram and Snapchat stories. They create a sense of urgency and exclusivity.

Hashtags and Trends

  1. Hashtags: A way of categorizing content (#YourTopic). Clicking on a hashtag shows all public posts with the same tag, making it easier for users to find relevant content.
  2. Trends (or Trending Topics): Topics or hashtags that surge in popularity during a specific time period. Social platforms typically highlight these to show users the most discussed topics at that moment.

Copywriting and Engagement

  1. Copywriting for social media: creation of compelling copy for posts, ads, and profiles. Good copywriting engages your target audience, keeps them informed, and promotes interaction.
  2. Engagement rate: a metric that measures how much a post encourages people to interact (likes, comments, and shares). High interaction usually indicates that your content is resonating with your audience.
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Content Strategies

  1. Theme of the Month: a specific theme for publishing content throughout the month. This keeps your content aligned and makes scheduling easier.
  2. Evergreen Content: Content that remains relevant over time. Unlike trending posts, evergreen content can be recycled and reused due to its long-term value.
  3. User-Generated Content – UGC: Content created by your audience to promote your brand. It may include user-submitted reviews, videos, or photos.

Metrics for Social Media Management

  1. Reach: The number of unique users who viewed your post. It aids in calculating the “reach” of your content.
  2. Impressions: The total number of times your post has been seen. Can include multiple views from the same user.
  3. Clickthrough Rate – CTR:  The percentage of users who clicked on a link or ad in your post. High CTR rates frequently indicate compelling content.
  4. Conversion Rate – CVR:  The percentage of users who saw your post or ad and took a specific action (e.g., purchasing, or signing up for a newsletter).
  5. Cost per Click – CPC:  The average amount paid for each click on your ad. Lower CPCs typically indicate cost-effective campaigns.
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Audience and Targeting

  1.  Audience: The people who see your content, including followers and anyone who interacts with your posts, are referred to as your audience.
  2. Target group: Specific groups within your potential audience that you want to reach through your ads or content. They can be divided into groups based on demographics, interests, behaviors, and other characteristics.
  3. Retargeting: Showing ads to users who have previously interacted with your site or content but have not “converted.” This technique is intended to bring them back for a possible conversion.
  4. Conversion: The process by which a user who views your content takes an action (purchase, newsletter subscription, etc.).
  5. Brand awareness: The level of user familiarity with your brand.

Social Media Tools and Techniques

  1. A/B Testing: Comparing two variations of a post to see which one performs best. This helps to optimize posts for increased interaction and conversion.
  2. Algorithm: A social media platform’s algorithm determines which posts appear on a user’s home page. Understanding algorithms can help you tailor your content and increase your visibility.
  3. Analytics: The process of monitoring metrics to improve your social media strategy. Key metrics include interaction rate, reach, impressions, and so on.
  4. Business Manager: Meta’s Business Manager allows you to manage your Facebook and Instagram Pages, ad accounts, and group members. It helps to centralize your social media operations.

Advertising and Promotional Activities

  1. Boosted post: An organic post that you pay to promote to a larger audience. Simple and effective for quick access.
  2. Sponsored post: A promoted post (also known as a sponsored post) is one that brands pay platforms or influencers to promote. They often appear more “authentic,” and the audience feels able to relate to them.
  3. Native advertisement: Ads that blend seamlessly with the platform’s organic content, making them less intrusive and more engaging.

Interaction with Customers

  1. Average Response Time – ART: The time required to respond to user inquiries or complaints. Fast response times are critical for providing good customer service.
  2. Chatbot: AI programs that automate customer interactions by providing answers and support around the clock.
  3. Social selling: The practice of engaging with potential customers on social media in order to build relationships and, ultimately, make a sale.

Opinion and Crisis Management

  1. Crisis management: Dealing with events that may harm your brand’s reputation. Quick, strategic responses are essential.
  2. Sentiment analysis: Software tools that use the tone of user comments and interactions to gauge public opinion.
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Conclusion: How to Become a Social Media Expert

Learning social media terminology is similar to learning a new language: it is difficult at first, but becomes second nature with time. Equip yourself with this knowledge to successfully navigate the social media landscape and boost your brand’s online presence.

Now that you understand how social media management works, contact us and rely on Webgiant’s experienced team to effectively manage your company’s profiles.