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What is WordPress and Why is it Important?

June 11, 2024
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WordPress currently powers more than one-third of all websites on the internet. Surely, while browsing the web, you have used pages, blogs, or even e-shops built on this platform. But, what exactly is WordPress, and why is it important?

Nowadays, nearly every business, regardless of size, has its own website. Essentially, without a strong online presence, a business will struggle to survive. As a result, numerous platforms have been developed for the purpose of creating websites.

However, as we’ve seen, one platform consistently emerges as the top choice among developers, designers, and everyday users: WordPress. Let’s take a look at why this CMS is so popular and what benefits it brings to the website creation process.

What is WordPress;

WordPress is an open-source Content Management System (CMS) that lets users easily create, manage, and maintain websites and blogs. It was founded in 2003 as a platform for creating blogs. Since then, it has grown into one of the most adaptable and powerful web development tools available. WordPress currently powers more than 40% of all websites on the internet.

WordPress is an open-source platform, which means that any user can access and modify the source code, fostering a strong developer community that is constantly working to improve the platform.

What are the main features of WordPress?

  • User-friendly interface
  • Intuitive design
  • Customization and Flexibility
  • A large number of plugins.
  • Based on PHP and MySQL.

So, to answer the question “What is WordPress,” it is a comprehensive, scalable solution for creating any type of website, from small personal blogs to large corporate websites.

man holding a pen and designing a webpage in WordPress

What makes WordPress important?

Let’s take a closer look at why WordPress is important for website creation and design.

1. User-friendly interface.

WordPress has an intuitive, user-friendly interface that makes it suitable for users of all skill levels. Its dashboard is well-organized, with functions and tools that are easy to access without the need for extensive technical knowledge. This simplicity encourages more people to take control of their online presence without constantly seeking professional assistance.

2. Adaptability and Flexibility

One of WordPress’s strengths is its remarkable customization capabilities:

  • Themes: WordPress provides thousands of free and premium themes that users can install to instantly change the appearance and feel of their website. These themes are frequently customizable, allowing users to change colors, layouts, and other design elements to meet their branding requirements.

  • Plugins: With over 58,000 plugins available, WordPress users can add nearly any functionality imaginable. Plugins extend the core capabilities of WordPress sites by providing SEO tools, contact forms, social media integrations, and e-commerce solutions.
Laptop that shows SEO on WordPress

3. SEO-friendly

WordPress is designed with SEO best practices in mind, allowing your website to rank higher in search engine results:

  • Permalink Structure: Users can modify their URL structure to include keywords, which improves search engine visibility.

  • SEO Plugins: Plugins such as Yoast SEO and All in One SEO Pack help optimize content, manage meta descriptions, and provide information to help your site’s SEO.

4. Responsive design

With the rise in mobile internet usage, having a mobile-friendly website is an absolute must. Most WordPress themes are designed to be responsive to any screen size, so your site will look great on all devices, from desktops to smartphones.

5. Community Support

WordPress has a large, active developer and user base. This entails continuous improvement, regular updates, and an abundance of resources such as forums, tutorials, and extensive documentation. If you run into a problem, chances are that someone else has encountered it and a solution is already available.

6. Security

While no platform is immune to security threats, WordPress takes security very seriously. Regular updates address vulnerabilities, and numerous security add-ons can improve your site’s security posture by protecting against malware, brute-force attacks, and other threats.

7. Scalability

WordPress is scalable to meet the needs of small businesses and large enterprises alike. You can begin with a simple website and gradually add more complex features as your company grows, without having to switch platforms.

8. Low-cost

WordPress is open source and thus free. While premium themes, add-ons, and hosting may be costly, the overall cost of creating and maintaining a WordPress website is typically lower than that of other platforms.

Laptop with WordPress on the screen, a black guitar, two candles and a cup of coffee.
Εικόνα που λέει "I design and develop experiences that make people's lives simple" στο WordPress

Benefits of WordPress for web development and design

  • Quick Creation

    WordPress allows developers to create websites quickly. Pre-designed themes and plugins eliminate the need to code features from scratch, significantly reducing development time and allowing for faster project development.

  • Flexibility

    WordPress’ flexibility allows it to accommodate all types of websites. Whether it’s blogging, e-commerce, portfolios, business, or even community forums, the platform has the tools and plugins to support any type of online project.

  • WYSIWYG Editor

    The “What You See Is What You Get” (WYSIWYG) editor lets you create and edit visual content. This feature ensures that what you see during the creation process matches what you see on the live website, streamlining the design process.

  • E-commerce facilitation

    WordPress transforms into a powerful e-commerce platform when combined with plugins such as WooCommerce. It allows you to add products, manage inventory, process payments, and more, making it an excellent choice for online stores.

  • Multilingual capabilities

    WordPress supports a wide range of languages, either through plugins or built-in theme features. This flexibility enables businesses to reach a global audience by providing content in multiple languages.

  • Integration capabilities

    WordPress can seamlessly integrate with a variety of third-party services and platforms, including email marketing tools, social media networks, payment gateways, and analytics services, to provide a comprehensive solution for businesses.

  • Creative freedom

    WordPress gives web designers creative freedom without limiting them to a “rigid” structure. Designers can create custom themes or modify existing ones to create a one-of-a-kind, visually appealing website that meets the specific needs of their clients.


Conclusion: What is WordPress, and why is it important?

WordPress’s importance and benefits in web development and design go far beyond what is initially apparent. Its user-friendly interface, extensive customization options, SEO benefits, and strong community support make it the top choice for individuals and businesses around the world.

At Webgiant, we use WordPress to create attractive, scalable, and secure websites that are tailored to your specific needs. Whether you want to build a website for your business or a full-fledged e-commerce site, our WordPress development expertise ensures that you get a beautiful, high-performance website that stands out and expresses your brand.

Are you ready to maximize WordPress’s potential for your business? Contact us now to get started!