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What is WooCommerce and Why Choose It For Your E-shop

what is woocommerce

We’ve already discussed how WordPress is extremely useful for creating websites. WordPress’s scalability and adaptability through plugins is one of its most useful features. WooCommerce is the ideal plugin for creating an e-commerce site.

WooCommerce is an e-commerce plugin that transforms a standard WordPress site into a fully functional e-commerce store. Since its inception in 2011, WooCommerce has become one of the world’s leading e-commerce solutions.

Let’s take a closer look at WooCommerce’s features and offerings. We’ll even go over the benefits of using it for e-shop creation.

What is WooCommerce – The Basics

  • Open Code

    WooCommerce is an open source project that can be used and modified freely. This allows developers to customize and extend the functionality to meet specific business requirements.

  • Smooth integration with WordPress

    WooCommerce is designed specifically for WordPress, so it integrates seamlessly with the CMS, providing a consistent and positive experience for both administrators and users.

  • Stable and scalable

    WooCommerce includes many features, such as product management, inventory control, order processing, and customer accounts. WooCommerce is ideal for businesses that need advanced functionality.

  • Payment gateway support

    The plugin works with all major payment gateways, including PayPal, Stripe, and direct bank transfers. Furthermore, you can add a variety of other payment gateway extensions to meet the needs of a UK-based business and its customers.

  • Complete control of data

    Using WooCommerce, an open source software, gives you complete control over your store’s data. You are not restricted to a single service provider and retain complete ownership of your customer information, product details, and sales data.

  • Community support

    WooCommerce has a large and active community of developers and users who are constantly working to improve the platform’s development, security, and feature set. Furthermore, it supports a diverse range of themes, allowing businesses to create one-of-a-kind and visually appealing stores.

What is WooCommerce – A look at its features

WooCommerce provides numerous features for creating and managing an online store, like:

  • You can easily add, categorized, and manage products.
  • Product hiding and inventory management are both seamless.
  • A streamlined dashboard allows you to view and manage your orders.
  • Tax and shipping options.
  • Customer accounts for subscribed or frequent customers.
  • Access to detailed information about sales performance, customer behavior, and product metrics.
  • Search engine optimization to increase organic traffic.

woocommerce front page

Advantages of using WooCommerce

woman that scrolls through the woocommerce platform

1. Complete set of features

WooCommerce has a huge feature set right from the start, including:

  • Management of products
  • Payment Gateways
  • Shipping Options
  • Analytics and Reports

2. A vast ecosystem of additional programs

The WordPress ecosystem includes thousands of add-ons, many of which are WooCommerce compatible. Whether you require advanced SEO tools, email marketing integrations, or social media sharing options, there is likely an add-on available to meet your requirements.

3. Customizable design

WooCommerce supports a wide range of free and premium themes. This means you can design a visually appealing and distinctive online store that is perfectly aligned with your brand.

4. Community Support

WooCommerce is supported by a large community of developers, designers, and customers. The active community is constantly contributing to its development, ensuring that it keeps up with the latest trends and technologies.

Laptop with woocommerce open on the screen
a photo of intertwined networks

5. Security

Security is a primary concern for any e-commerce business. WooCommerce, combined with recommended security plugins and regular updates, creates a secure environment for your online store.

6. Integration Capabilities

WordPress has a large, active developer and user base. This entails continuous improvement, regular updates, and a wealth of resources such as forums, tutorials, and detailed documentation. If you run into a problem, chances are that someone else has encountered it and a solution is already available.


Conclusion: What is WooCommerce, and why is it important?

Selecting the appropriate platform for your online store is critical. WooCommerce stands out as an excellent solution due to its ease of use, flexibility, scalability, and extensive feature set. It gives businesses all the tools they need to successfully launch, manage, and grow an online store.

Are you prepared to create an optimized online store? The Webgiant team, with years of experience and expertise, can assist you in leveraging the power of WooCommerce for your online store. Let us work together to create something amazing!

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What is WordPress and Why is it Important?

what is wordpress homepage

WordPress currently powers more than one-third of all websites on the internet. Surely, while browsing the web, you have used pages, blogs, or even e-shops built on this platform. But, what exactly is WordPress, and why is it important?

Nowadays, nearly every business, regardless of size, has its own website. Essentially, without a strong online presence, a business will struggle to survive. As a result, numerous platforms have been developed for the purpose of creating websites.

However, as we’ve seen, one platform consistently emerges as the top choice among developers, designers, and everyday users: WordPress. Let’s take a look at why this CMS is so popular and what benefits it brings to the website creation process.

What is WordPress;

WordPress is an open-source Content Management System (CMS) that lets users easily create, manage, and maintain websites and blogs. It was founded in 2003 as a platform for creating blogs. Since then, it has grown into one of the most adaptable and powerful web development tools available. WordPress currently powers more than 40% of all websites on the internet.

WordPress is an open-source platform, which means that any user can access and modify the source code, fostering a strong developer community that is constantly working to improve the platform.

What are the main features of WordPress?

  • User-friendly interface
  • Intuitive design
  • Customization and Flexibility
  • A large number of plugins.
  • Based on PHP and MySQL.

So, to answer the question “What is WordPress,” it is a comprehensive, scalable solution for creating any type of website, from small personal blogs to large corporate websites.

man holding a pen and designing a webpage in WordPress

What makes WordPress important?

Let’s take a closer look at why WordPress is important for website creation and design.

1. User-friendly interface.

WordPress has an intuitive, user-friendly interface that makes it suitable for users of all skill levels. Its dashboard is well-organized, with functions and tools that are easy to access without the need for extensive technical knowledge. This simplicity encourages more people to take control of their online presence without constantly seeking professional assistance.

2. Adaptability and Flexibility

One of WordPress’s strengths is its remarkable customization capabilities:

  • Themes: WordPress provides thousands of free and premium themes that users can install to instantly change the appearance and feel of their website. These themes are frequently customizable, allowing users to change colors, layouts, and other design elements to meet their branding requirements.
  • Plugins: With over 58,000 plugins available, WordPress users can add nearly any functionality imaginable. Plugins extend the core capabilities of WordPress sites by providing SEO tools, contact forms, social media integrations, and e-commerce solutions.

Laptop that shows SEO on WordPress

3. SEO-friendly

WordPress is designed with SEO best practices in mind, allowing your website to rank higher in search engine results:

  • Permalink Structure: Users can modify their URL structure to include keywords, which improves search engine visibility.
  • SEO Plugins: Plugins such as Yoast SEO and All in One SEO Pack help optimize content, manage meta descriptions, and provide information to help your site’s SEO.

4. Responsive design

With the rise in mobile internet usage, having a mobile-friendly website is an absolute must. Most WordPress themes are designed to be responsive to any screen size, so your site will look great on all devices, from desktops to smartphones.

5. Community Support

WordPress has a large, active developer and user base. This entails continuous improvement, regular updates, and an abundance of resources such as forums, tutorials, and extensive documentation. If you run into a problem, chances are that someone else has encountered it and a solution is already available.

6. Security

While no platform is immune to security threats, WordPress takes security very seriously. Regular updates address vulnerabilities, and numerous security add-ons can improve your site’s security posture by protecting against malware, brute-force attacks, and other threats.

7. Scalability

WordPress is scalable to meet the needs of small businesses and large enterprises alike. You can begin with a simple website and gradually add more complex features as your company grows, without having to switch platforms.

8. Low-cost

WordPress is open source and thus free. While premium themes, add-ons, and hosting may be costly, the overall cost of creating and maintaining a WordPress website is typically lower than that of other platforms.

Laptop with WordPress on the screen, a black guitar, two candles and a cup of coffee.
Εικόνα που λέει

Benefits of WordPress for web development and design

  • Quick Creation

    WordPress allows developers to create websites quickly. Pre-designed themes and plugins eliminate the need to code features from scratch, significantly reducing development time and allowing for faster project development.

  • Flexibility

    WordPress’ flexibility allows it to accommodate all types of websites. Whether it’s blogging, e-commerce, portfolios, business, or even community forums, the platform has the tools and plugins to support any type of online project.

  • WYSIWYG Editor

    The “What You See Is What You Get” (WYSIWYG) editor lets you create and edit visual content. This feature ensures that what you see during the creation process matches what you see on the live website, streamlining the design process.

  • E-commerce facilitation

    WordPress transforms into a powerful e-commerce platform when combined with plugins such as WooCommerce. It allows you to add products, manage inventory, process payments, and more, making it an excellent choice for online stores.

  • Multilingual capabilities

    WordPress supports a wide range of languages, either through plugins or built-in theme features. This flexibility enables businesses to reach a global audience by providing content in multiple languages.

  • Integration capabilities

    WordPress can seamlessly integrate with a variety of third-party services and platforms, including email marketing tools, social media networks, payment gateways, and analytics services, to provide a comprehensive solution for businesses.

  • Creative freedom

    WordPress gives web designers creative freedom without limiting them to a “rigid” structure. Designers can create custom themes or modify existing ones to create a one-of-a-kind, visually appealing website that meets the specific needs of their clients.


Conclusion: What is WordPress, and why is it important?

WordPress’s importance and benefits in web development and design go far beyond what is initially apparent. Its user-friendly interface, extensive customization options, SEO benefits, and strong community support make it the top choice for individuals and businesses around the world.

At Webgiant, we use WordPress to create attractive, scalable, and secure websites that are tailored to your specific needs. Whether you want to build a website for your business or a full-fledged e-commerce site, our WordPress development expertise ensures that you get a beautiful, high-performance website that stands out and expresses your brand.

Are you ready to maximize WordPress’s potential for your business? Contact us now to get started!

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Social Media Expert | Social Media Terminology

Social media have undoubtedly become a central part of our lives in recent years. However, navigating them can be somewhat daunting, especially when we encounter a barrage of terminology that sounds completely foreign to us. How can one become a social media expert without knowing the relevant terms?

Even if we know what the individual words in a term mean, it’s often the combination that leads us into unfamiliar territory. We know what a carousel is. We know what social media posts are. But what does a carousel post mean?

Now that social media are vital for a business’s marketing campaigns, understanding the terms used is equally crucial. For this reason, we have compiled a “dictionary” of social media and management-related terms to help you get started.

Types of Social Media Posts

  1. Image Posts: Simple posts that include an image. They primarily work visually and are often used to quickly grab attention.
  2. Video Posts: Posts that include video content. Engaging and dynamic, videos tend to attract more attention and can concisely explain complex information.
  3. Carousel Posts: These posts allow you to share multiple images or videos in a single post, and users can swipe left or right to view the various elements.
  4. Disappearing/Ephemeral Content: Posts that delete themselves after a specified time, like Instagram and Snapchat stories. They create a sense of urgency and exclusivity.

Hashtags and Trends

  1. Hashtags: A way of categorizing content (#YourTopic). Clicking on a hashtag shows all public posts with the same tag, making it easier for users to find relevant content.
  2. Trends (or Trending Topics): Topics or hashtags that surge in popularity during a specific time period. Social platforms typically highlight these to show users the most discussed topics at that moment.

Copywriting and Engagement

  1. Copywriting for social media: creation of compelling copy for posts, ads, and profiles. Good copywriting engages your target audience, keeps them informed, and promotes interaction.
  2. Engagement rate: a metric that measures how much a post encourages people to interact (likes, comments, and shares). High interaction usually indicates that your content is resonating with your audience.

Κινητό τηλέφωνο που δείχνει όλα τα social media

Content Strategies

  1. Theme of the Month: a specific theme for publishing content throughout the month. This keeps your content aligned and makes scheduling easier.
  2. Evergreen Content: Content that remains relevant over time. Unlike trending posts, evergreen content can be recycled and reused due to its long-term value.
  3. User-Generated Content – UGC: Content created by your audience to promote your brand. It may include user-submitted reviews, videos, or photos.

Metrics for Social Media Management

  1. Reach: The number of unique users who viewed your post. It aids in calculating the “reach” of your content.
  2. Impressions: The total number of times your post has been seen. Can include multiple views from the same user.
  3. Clickthrough Rate – CTR:  The percentage of users who clicked on a link or ad in your post. High CTR rates frequently indicate compelling content.
  4. Conversion Rate – CVR:  The percentage of users who saw your post or ad and took a specific action (e.g., purchasing, or signing up for a newsletter).
  5. Cost per Click – CPC:  The average amount paid for each click on your ad. Lower CPCs typically indicate cost-effective campaigns.

Κινητό τηλέφωνο που δείχνει Instagram

Audience and Targeting

  1.  Audience: The people who see your content, including followers and anyone who interacts with your posts, are referred to as your audience.
  2. Target group: Specific groups within your potential audience that you want to reach through your ads or content. They can be divided into groups based on demographics, interests, behaviors, and other characteristics.
  3. Retargeting: Showing ads to users who have previously interacted with your site or content but have not “converted.” This technique is intended to bring them back for a possible conversion.
  4. Conversion: The process by which a user who views your content takes an action (purchase, newsletter subscription, etc.).
  5. Brand awareness: The level of user familiarity with your brand.

Social Media Tools and Techniques

  1. A/B Testing: Comparing two variations of a post to see which one performs best. This helps to optimize posts for increased interaction and conversion.
  2. Algorithm: A social media platform’s algorithm determines which posts appear on a user’s home page. Understanding algorithms can help you tailor your content and increase your visibility.
  3. Analytics: The process of monitoring metrics to improve your social media strategy. Key metrics include interaction rate, reach, impressions, and so on.
  4. Business Manager: Meta’s Business Manager allows you to manage your Facebook and Instagram Pages, ad accounts, and group members. It helps to centralize your social media operations.

Advertising and Promotional Activities

  1. Boosted post: An organic post that you pay to promote to a larger audience. Simple and effective for quick access.
  2. Sponsored post: A promoted post (also known as a sponsored post) is one that brands pay platforms or influencers to promote. They often appear more “authentic,” and the audience feels able to relate to them.
  3. Native advertisement: Ads that blend seamlessly with the platform’s organic content, making them less intrusive and more engaging.

Interaction with Customers

  1. Average Response Time – ART: The time required to respond to user inquiries or complaints. Fast response times are critical for providing good customer service.
  2. Chatbot: AI programs that automate customer interactions by providing answers and support around the clock.
  3. Social selling: The practice of engaging with potential customers on social media in order to build relationships and, ultimately, make a sale.

Opinion and Crisis Management

  1. Crisis management: Dealing with events that may harm your brand’s reputation. Quick, strategic responses are essential.
  2. Sentiment analysis: Software tools that use the tone of user comments and interactions to gauge public opinion.

Λογότυπα από τις πλατφόρμες social media


Conclusion: How to Become a Social Media Expert

Learning social media terminology is similar to learning a new language: it is difficult at first, but becomes second nature with time. Equip yourself with this knowledge to successfully navigate the social media landscape and boost your brand’s online presence.

Now that you understand how social media management works, contact us and rely on Webgiant’s experienced team to effectively manage your company’s profiles.

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